shufunotomo 1961 september Veronika Schäpers Many of the labels in

Many of the labels in the early days of the match industry in Japan from the end of the 19th century to the Taisho period were trademark labels

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and the book is inserted and fixed in place

This child is now in his first year of junior high school

shufunotomo 1961 september Veronika Schäpers Many of the labels inMagazines, advertisements, mattresses. Survived the Showa era A housewife's dream. The editorial department must have put a lot of thought into how to attract the reader's attention within the format of a magazine. The Mitsui & Co. mattress ad sandwiched between pages 30 and 31 is shorter than the main page. Because of this difference in length, a long, vertical, "lucky ear" appears on the edge of the page. The copy that accompanies it in vertical