Joico Blonde Life Violet Shampoo Size:10.1 oz You experience a renewed feel

You experience a renewed feel as the formula helps soften the look of roughness and create a more uniform finish

smoother appearance while helping you achieve a visibly renewed glow

then style as usual

Lavender Oil

Joico Blonde Life Violet Shampoo Size:10.1 oz You experience a renewed feelYoull never lose your cool with Blonde Life Violet Shampooa brilliant, brass neutralizing cleanser, free of SLS SLES Sulfates, that instantly banishes undesirable yellow tones, so cool blondes stay nice and icy. BENEFITS: Instantly cool brassy tones and brighten cool blonde hair Help maintain healthy looking hair with brilliant shine Nourish and protect fragile blonde hair Rich lather gently cleanses hair Free of SLS SLES Sulfates Certified PETA