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One might wonder how an American backpack brand and a fashionable Swedish outdoor apparel brand come together for such a project, but the answer is almost as simple as its a small world. Houdini Chief Product Officer Jesper Danielsson begins by telling us, Friendships were forged over decades in the outdoor industry, shared values regarding corporate responsibility, and the passion for product design and life outdoors. Jesper would call me up during my mornings," recounts Osprey Packs Designer Austin Kiefer

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Are Smaller Trout Hooks Better

In saltwater, sure, drag is key, but Ive never lost a trout during a fight because the drag on my reel failed