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Loomis has long embraced new technology and integrated it with knowledge of how and what a great fishing rod should be for a given fishery.

The Shimano Butterfly Flat-Fall Jig is designed to create an irresistible fluttering fall that keeps the lure in the strike zone longer and triggers aggressive reaction bites from offshore predators

While specifically designed for Tarpon, this is a great all-around saltwater hook (think Deceivers and Clousers) that consistently gets big fish to the net

Whether youre after your first salmon or aiming to refine your Great Lakes technique, we provide the gear, guidance, and access to make it happen no over-the-top promises, just real fishing on Michigans most productive salmon waters